Written by: Toni Blake
2021 has been a unique year – can you believe we’re only 4 months away from it being over?! It feels like time has flown right by and while some of us have managed to return to a semblance of our “regular” lives, we’re all still carrying some of the stress and concerns from last year.
Making the adjustment to a different kind of life inside of our homes in 2020 was a testament to our resilience as humans. And with that change came a new appreciation and understanding of a home’s purpose. Those walls hold more than a place to sleep, eat, or binge-watch a tv series – they’re a shelter from the natural world and all its unknowns.
So, how do you market to renters with their mental health and wellness in mind? I wish I could offer you a one-size-fits-all answer but the truth is there isn’t one. As on-site team members, you’re responsible for offering a sense of community and a connected experience to all of the potential renters who walk through your door, call your phone or submit a request on your website. With a goal of letting them know how your property enhances the quality of life for those who live, work, and play there. That’s a tall order! And it’s one that previously didn’t include the obvious human need for access to health and wellness.
If you’re hoping to meaningfully share the health and mental wellness offerings that your property offers to renters, here are a few tips to consider adding to your playbook.
Toni Blake is a popular keynote speaker and comedienne. Her presentation style is unique with a “laugh while you learn” combination of education, comedy, and a large dose of enthusiasm. She is recognized for her research and innovative concepts in customer service, sales, and marketing. Stay in touch with TotallyToni by following her in real-time on Facebook, Twitter, Pinterest, and Instagram!