Transition Services Company Celebrates Reopening with “Green” Open House
CORT Business Services, a Berkshire Hathaway company, today announced the grand reopening of its newly renovated furniture rental showroom in Beverly Hills. Located in the famous Flint Building at 8484 Wilshire Boulevard (on the corner of La Cienega and Wilshire), this remodel showcases CORT’s furnishings and accessories in an innovative and customer-friendly environment that aligns with CORT’s new brand. To mark the occasion CORT is hosting a “green” open house on Thursday, May 16 from 1:00 p.m. through 8:00 p.m. (cocktail hour from 5:00 p.m. – 8:00 p.m.). The public is invited to tour the new showroom, see new product lines and learn about the role rental furniture plays in waste reduction and environmental sustainability.
“The entire CORT team is excited about the new space and is looking forward to sharing the redesign and new product offerings with our customers,” said Damon Ross, area manager for CORT. “We are fortunate to be in such a great location that has a lot of traffic, and now with the updated space, we hope to attract new shoppers into our showroom.”
The 8,400-square-foot showroom’s open layout allows CORT to feature 10 percent more products on the floor than before, ranging from residential to commercial offerings. The showroom’s unique oval shape and 28-foot ceilings are complemented by floor-to-ceiling windows, gold-plated wall coverings and gold tile floors throughout the first level. CORT replaced carpets with a combination of black marble tile, gold carpeting (to blend with the existing tile and wall coverings) and wood laminate flooring. The designers created natural breaks between each product collection so they pop in the space.
To allow customers to be more involved in the selection and ordering of their furnishings, CORT’s renovated showroom also offers an interactive rental process using iPad technology. Additionally, the three separate check-out counters have been converted to one larger counter centrally located in the showroom.
“The iPad technology allows our sales consultants to walk the customer around the store, begin the leasing process and then finish off the sale in the new customer experience center where our consultants will project the order on a large TV screen,” said Damon. “This new sales approach allows the consultant to fully guide the customer through the selection and ordering process.”
For more information about the new CORT showroom or for store hours, please call 310-652-2678.
About CORT:
CORT, a Berkshire Hathaway Company, is the nation’s leading provider of transition services, including furniture rental for home and office, event furnishings, destination services, apartment locating, touring and other services. With more than 100 offices, showrooms and clearance centers across the United States, operations in the United Kingdom and partners in more than 70 countries, no other furniture rental company can match CORT’s breadth of services and companywide commitment to providing excellent customer service. For more information, please visit www.cort.com.
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Kelly Maicon
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kmaicon@largemouthpr.com
