For many, it seems like disruption has become the unofficial word of 2020. In multifamily housing, not only have residents been disrupted by suddenly finding themselves working, living, playing, and more from inside their homes this year, but the industry has also been plagued by this troublesome word as well.
From shutting down leasing offices to moving tours online, property owners, managers, and leasing agents have been forced to think outside of the traditional box of amenities to entice new residents. While there is no “one-size-fits-all” solution to this problem, one opportunity that is future-proof is furniture rental.
Think about it. Amenities play a big part in a multifamily housing community. They’re a draw for new tenants and are substantial to the overall resident experience by keeping existing tenants happy and willing to stay put. And while gyms, salt-water pools, and screen rooms will bring excitement during a tour – none of these will get as much daily use as furniture.