Adapting Production Spaces in Entertainment
The entertainment industry thrives on adaptability, and nowhere is this more evident than in the management of production spaces. From tight budgets to rapidly changing needs, the dynamic nature of this industry calls for flexible solutions. As Robin Crick, Senior Business Development Executive at CORT, states, “Time is money; the start date and the end date are typically very hard dates, and they need to be up and running quickly.” This urgency makes adapting production spaces a top priority.
Furniture rental has become an essential tool for production companies, offering cost-effective, flexible, and sustainable solutions. Companies like CORT provide tailored furniture options that evolve alongside production needs, helping teams focus on what matters most: creativity.
To dive deeper into how the entertainment industry manages these challenges, listen to our podcast episode below, featuring insights from industry experts on the latest trends and the role of furniture rental in production setups.
How Production Spaces Are Evolving
The pandemic has transformed how production spaces are used, leading to more comfortable, personalized setups. Lisa Campbell, another Senior Business Development Executive at CORT, notes, “Even before the pandemic, we saw a shift toward more home-like environments. Now, smaller offices, lounge areas, and open collaboration spaces are the norm.”
Production companies are also increasingly renting homes or condos to foster privacy and creativity. This trend reflects a growing preference for adaptable, intimate spaces that promote both comfort and productivity.
The Role of Streaming in Adapting Production Spaces
With streaming services driving demand for continuous content production, traditional schedules no longer apply. Vanessa Escalera, Senior Business Development Executive at CORT, explains, “There’s production going on every day of the year. This demand puts immense pressure on production spaces to adapt quickly.”
Flexible furniture rental solutions enable production teams to scale their setups in response to fluctuating crew sizes, timelines, and budgets. This adaptability ensures that teams can meet tight schedules without compromising on workspace quality.
CORT’s Solutions for Production Space Challenges
CORT specializes in providing furniture rental solutions designed for the unique challenges of the entertainment industry. These solutions include:
- Flexibility: Teams can adjust furniture needs as projects progress, ensuring that workspaces meet specific requirements at every phase.
- Cost-Effectiveness: Renting furniture eliminates upfront costs and storage fees, freeing up resources for creative efforts.
- Speed: With rapid delivery and setup services, production spaces can be operational in days, not weeks.
- Sustainability: Reusing furniture reduces waste, supporting environmentally conscious production practices.
CORT’s “virtual warehouse” also allows teams to customize their spaces with on-demand access to a variety of furniture options, making it easier to adapt to any production need.
Streamlining Partnerships Across Productions
The entertainment industry thrives on relationships that endure beyond individual projects. CORT understands this dynamic and collaborates closely with production professionals to provide seamless support across shifting projects and studios. This trust allows production teams to adapt their spaces effortlessly, knowing they can rely on CORT’s expertise at every stage.
Lisa Campbell highlights this collaborative advantage: “Our partnerships travel with the people we work with. When a production coordinator or showrunner moves to a new studio, they bring our relationship with them. That trust and consistency are invaluable.”
Future Trends in Production Spaces
As the industry evolves, new trends are emerging. Virtual production spaces, remote collaboration tools, and sustainability are shaping how teams use their work environments. CORT is well-prepared to meet these challenges, continuing to offer adaptable solutions that align with the industry’s future needs.
Adapting Production Spaces with CORT
The entertainment industry thrives on creativity and efficiency, and production spaces must reflect these values. By offering flexible, cost-effective, and sustainable furniture solutions, CORT ensures that production teams can adapt quickly and effectively. As Crick summarizes, “We provide the consistency productions need to get off the ground fast and cost-effectively.”
Whether you’re managing a blockbuster film or an independent production, adapting production spaces is essential to success—and CORT is here to help.
