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The question isn’t “Do we need an office?” It’s “What should the office do for us now?”
For tech companies, the office isn’t disappearing, it’s evolving. Once a symbol of permanence, the workplace is now a dynamic tool for collaboration, innovation, and culture. As hybrid work becomes the norm, tech leaders are rethinking their physical spaces to serve not just function, but purpose.
The modern office isn’t only about where people work. It’s about why they choose to come together there. And with flexible solutions like Furniture-as-a-Service, companies can reimagine those spaces at the pace of innovation.
The modern office has shifted from daily destination to strategic gathering place. For remote and hybrid teams, in-person time must earn its value.
That’s why workplace and HR leaders are designing intentional “office moments”: team summits, onboarding days, innovation sprints, and cross-functional workshops. The space has become an experience and a tool for building culture and accelerating creativity.
In a recent episode of the CORT Workplace Talks, Eli Attal discussed how this shift is reshaping the way tech organizations think about their offices. He notes, “tech companies don’t need as much office space, but the office is super essential for collaboration and innovation meetings.” Rather than eliminating physical space, companies are redefining what it’s for and using it more intentionally to drive collaboration and innovation.
This evolution captures the new mindset: the office is no longer the default, but rather the destination for connection, creativity, and shared purpose.
Tech teams evolve constantly with new products, new structures, and new ways of working. But traditional offices aren’t built to keep up. Fixed layouts and owned furniture make it hard to test ideas or respond quickly to change.
Today’s leaders need flexibility baked into their workplace strategy. Teams need the ability to experiment, to redesign, to iterate their physical spaces as quickly as they iterate their products.
CORT’s Furniture-as-a-Service (FaaS) model gives companies that freedom. Instead of buying furniture outright, teams lease what they need for as long as they need it. When projects pivot or new teams form, layouts can be reimagined without starting from scratch.
As CORT’s Eli Attal explains, the key is designing flexibility into the plan itself. He recommends that “at a minimum, keep 30 to 40% of your space in a flex state. That’s where rental is key.”
That “flex state” mindset allows companies to stay agile. They can test new environments, refresh culture hubs, or scale back unused areas, while minimizing major disruptions and costs. Experimentation isn’t just a design principle anymore; it’s how tech teams stay future-ready.
A company’s culture isn’t defined by its walls, but it can be shaped by what happens inside them. For tech teams navigating hybrid schedules and rapid growth, space has become an essential medium for connection.
A thoughtfully designed workplace tells employees they’re valued. It reflects care, inclusion, and innovation, which are the same qualities that also influence product and brand success.
Rental solutions make it easy to build that kind of culture-rich environment. Leaders can create spaces that embody their company’s identity and evolve alongside their people, while avoiding heavy upfront costs or permanent decisions.
Every layout, lounge, and workstation is an opportunity to express who the company is and what it believes in. The office has become part of the brand experience itself.
For many, the word “rental” once implied limitation: fewer options, lower quality, temporary fixes. But in today’s fast-moving market, renting has become the smarter, more strategic choice.
Through CORT’s Furniture-as-a-Service, tech companies can design high-impact, on-brand spaces with no delays, disruptions, or capital drain. From sleek collaborative zones to private huddle rooms, curated inventory and turnkey delivery make it simple to launch new offices or refresh existing ones in days, not months.
Forward-thinking startups and enterprises alike are using rental to open new sites, host innovation labs, or scale up rapidly during growth phases. It’s speed, style, and sustainability without ownership risk.
By embracing the circular economy, CORT’s model also supports the values that matter most to today’s workforce: sustainability, efficiency, and smart resource use.
Tech leaders are rebuilding the office to reflect how work really happens today. By embracing flexible, service-based models, they’re freeing their teams to build smarter, collaborate deeper, and adapt faster.
You’ve built technology that transforms industries. Now, build spaces that inspire the people behind it.
Partner with CORT to create adaptable, sustainable environments that empower innovation and keep your team connected to what matters most.
