A Color Story: Adding the Right Pop to Your Events

A successful event takes meticulous planning. From food to audio and visual elements to seating, every aspect of your event carries the weight of its own importance. And you naturally want to make sure you cover every detail.

You’ve put a lot of thought into your events, but have you ever considered the difference your color choices can make? Obviously, we know what colors to avoid — colors that could be inappropriate or absolutely send the wrong message. But you can also make deliberate color choices that enhance your event theming, create excitement, and add a pop that makes your event even more memorable.

Here’s a guide on how to use color to help tell the story of your event, no matter what type of event you’re preparing for. Don’t worry if you think you’re not good at choosing colors — by the time you finish reading this guide, you’ll be able to tackle color more confidently.

Ideas for Corporate Meetings

Before you choose the colors for your next corporate meeting, it’s important to have a clear idea of what you want the meeting to achieve. The purpose of your meeting will help determine the colors you choose for it.

There’s a definite psychology to what different colors communicate, as well as distinct preferences for what type of colors each gender prefers. For example, softer colors generally appeal to women, while men often prefer bolder colors.

Most people don’t realize how they process colors. It’s an unconscious reaction, but colors trigger specific emotional and psychological reactions. Basing your color choices on the reactions that they inspire can help you set the tone for your meeting and drive attendees in the direction you want them to go.

For example, red is a high-energy color that triggers excitement in the brain, while orange stimulates collaboration. Pink and purple suggest nurturing and peacefulness, while blue is another calming color that’s known for helping people relax their bodies and minds. Yellow is considered a “detox” color that helps attendees clear their minds and prepare for productivity. Green suggests harmony and helps boost creativity and innovation.

Depending on the purpose of your event, you can use these colors to drive attendees in a particular direction psychologically without them even realizing it. Use various combinations of colors in various spaces to set both a literal and metaphorical tone to your meeting. Combine certain shades in specific rooms to enhance both color and moods. Get creative with your branding to tie it in with color choices that fit the purpose of your event.

If all of this sounds overwhelming, don’t worry. CORT Events has a set of helpful tools that can help you make the right choices. Our Build Your Meeting Guide arms you with strategies and practical ideas, tips, and examples. CORT Events also offers a Space Planner Tool that can help you make the most of any room or area, and you can take advantage of one-on-one guidance to turn your next corporate meeting into your most successful event.

Ideas for Weddings

Your wedding is one of the biggest days of your life, and color can play into making the day even more special. If you’re not sure how to pick wedding colors, there are multiple factors that can help make your decision a little easier.

Keep culture in mind as you plan wedding colors. Certain cultures have specific colors and theming that can make the decision easy, so think about those as you plan. The setting of your wedding ceremony or reception can bring inspiration. Whether it’s a destination wedding in a dramatic outdoor setting, a more traditional church atmosphere, or an event space with unique décor pieces, you might find ideas as you choose your wedding location.

Your personal preferences may help you make a color decision too. From an antique family heirloom that you want to use at the reception to the colors you love in your home to simply your favorite hues, you can use elements of your own lifestyle to determine color choices.

Once you’ve decided on a color scheme, have some fun bringing colors into your wedding color palette. Accessories for the wedding party — items like sashes, ties, or pocket squares — are an easy way to bring a pop of color into the celebration.

The venue can also provide you with exciting and fun opportunities to work color into your big day. Choosing the right furniture can go a long way toward bringing your color palette to life. Opt for tables, backdrops, curtains, and lighting that fit your chosen color scheme. Soft seating like chairs, couches, and ottomans can also provide pops of color that are both beautiful and fun.

Your décor also gives you a chance to play with color. From flowers to balloons to garlands and even photo booth backdrops, the possibilities for vibrant and memorable colors are truly endless.

If the idea of strategically incorporating color into your next event sounds overwhelming, you don’t have to stress because CORT Events can help you make it happen. CORT

Events are more than just a place to rent furniture and décor for any event — it’s also your source for inspiration and practical tips.

Whether you’re going traditional or bold or whether your event is inside or outdoors, you can find what you need at CORT Events. From practical pieces to luxurious decorative splurges, CORT Events can help you, and you can count on us for expert guidance and easy implementation. So when you’re ready to make your next event stand out, contact CORT Events.