CORT Freshens Up Image, Renews Focus on Students

CORT Business Services, a Berkshire Hathaway company, today unveiled a fresh, new twist on their brand. Providing transitional solutions to their customers for over 40 years, CORT is breathing new life into all aspects of its business including its product offerings, innovative new showroom designs, strategic marketing campaigns and a new website that is designed to make the shopping experience easy and stress free for customers.

Over the past year, the senior leadership team began reviewing and analyzing all facets of CORT’s business and identified clear opportunities that would take the business to the next level without sacrificing the core principles that have made CORT successful over the last four decades: Top-quality products and a team of dedicated professionals whose priority is to provide solutions to their customers.

Stylish Product Offerings

As in the past, CORT looks to fashion and design trends to influence its furnishings and develop product lines that will appeal to a diverse range of customers. CORT’s new Signature Collection speaks to the power of color, ultimately helping customers transform their space and set a mood. Office customers desiring open workspaces and mobile work environments will be drawn to CORT’s STAKS offering. “This grouping marries fashion with function,” said Ann Sennewald, VP of merchandising for CORT. “The sleek, contemporary white finishes and steel grey oak provides a neutral canvas for our office customers to be able to add accent pieces and artwork in the latest color trends that speak to their individual style.”

Showroom Designs

CORT knows that it is not just about the products they offer, but the overall shopping experience that helps to secure long-term customers. Over the last year, CORT has been transforming existing showrooms and opening new locations to provide a more open, contemporary and interactive shopping experience. The new showroom designs provide an environment where customers can touch and feel furnishings before making a rental decision. The check-out process is made easier by using iPad technology at closing stations throughout the showroom so customers can select the products they desire in a quicker, more streamlined rental process.

Strategic Marketing

For many years, students have been a core audience group for CORT. This year, CORT has a renewed focus on undergraduates, parents, graduate students, international students and university housing and business officers by launching a new advertising campaign which highlights the value proposition of the convenience of rental vs. other student off-campus furniture options. The campaign drives awareness of furniture rental as the best solution for a student’s furniture needs. Marketing mediums include print, posters, flyers, bulletins, bus shelters, newsstands, online site and search retargeting, banner ads, custom ads, landing pages, location-based emails and more!

Renewed Brand

CORT has strong brand recognition in the furniture rental, relocation and event furnishings markets. The new branding was spurred by CORT’s desire to redefine its focus on offering transitional solutions for both the home and workplace. The recognizable CORT font and CORT red remain the same but the logo has been given a simple, elegant treatment to be utilized on select mediums including: letterhead, business cards, print ads, website, in-store POS, signage and advertising. In addition to the refreshed logo, customers will find the new CORT tagline, “Live. Work. Celebrate.”, on the company’s homepage and promotional materials. This slogan embodies the idea that CORT offers more than furniture rental. CORT’s wide variety of product and service offerings and dedicated employees serve a diverse customer base with innovative solutions for life’s transitions, from seamless relocations for individuals to financial and operational flexibility for companies and even special events furnishings and accessories for life’s personal and professional celebrations.

New Website

Additionally, as part of the new branding strategy, CORT now offers e-commerce capabilities on Rental customers can go to one of their over 100 showrooms nationwide, call on the phone or go to and place their orders. CORT provides a variety of ways for customers to engage with the brand and multiple choices for how our customers can order rental furniture for their homes.

To learn more about CORT’s and to check out their product and service offering, please visit

About CORT:

CORT, a Berkshire Hathaway Company, is the nation’s leading provider of transition services, including furniture rental for home and office, event furnishings, destination services, apartment locating, touring and other services. With more than 100 offices, showrooms and clearance centers across the United States, operations in the United Kingdom and partners in more than 70 countries, no other furniture rental company can match CORT’s breadth of services and companywide commitment to providing excellent customer service. For more information, please visit

Media Contact

Kelly Maicon
(919) 741-9784

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